TikTok has convinced one of the most prominent social media outlets in India. Alongside TikTok, Instagram and YouTube are anticipated to be the top three influencer marketing outlets in 2020, a survey said on Thursday.
Influencer marketing is presently focused on Hindi/English content, but marketers feel that there is a strong need to go vernacular, according to the survey by influencer marketing company Buzzoka. “The realm of influencer marketing is unfolding quickly than we could ever imagine.
Today’s strategy is future’s move in this new world,” Ashutosh Harbola, Co-Founder, Buzzoka said in a statement.
The researched implicated over 237 “Brand Custodians” in the month of December 2019. The brand custodians included agency, marketers and other people correlated with brands across the Indian marketing ecosystem.
“We speculate that the key for future brand managers will be not to follow any set template for their influencer marketing movements but keep uncovering what more each partnership can offer,” Harbola said.
Instagram led as the primary intention of brands in 2019 and 82 percent of brands saw it as the primary choice, the research showed.
According to the study, 64 percent of brands spend less than $100,000 per year on influencer campaigns. However, 18 percent of brands went above $1,000,000 per year.
While 43.8 perc of often class custodians believe that influencer marketing helps in generating word of mouth, another 31.2 percent consider it a good way for subtle brand placement.