We are almost at the end of the year it has been a good year for both customers as well as smartphone makers. There has been an increase in competition in India, driving down prices and hence, sales.
A report by Counterpoint revealed that in Q3 2019, the smartphone shipments crossed a record high of 49 million units, even in times of economic slowdown. As per the report, the top sellers were Xiaomi, Samsung and Vivo.
While OnePlus has been dominating the premium segment, it has not been able to become a significant player in terms of market share.
Xiaomi Redmi Note series
Xiaomi has been dominating the budget segment with its Redmi and Redmi Note series for quite some time now and 2019 was no exception. While the company faced increased competition in the budget segment from Realme and Samsung’s Galaxy A and Galaxy M series– its Redmi Note series performed well. That helped it capture 26% market share.
Samsung Galaxy M series
Samsung has been facing stiff competition in the budget segment from Chinese smartphone makers such as Xiaomi and Realme. But it made a comeback with the Galaxy M series by introducing several feature packed devices such as the Galaxy M30s, the Galaxy M10s and more. While the company was able to retain the second position, its overall market share fell by 3% in Q3 2019 compared to Q3 2018.
The year 2019 was also good for Vivo and the company reached its highest ever share in the Indian smartphone segment — at 17%. The company launched several budget smartphones during the year. The most successful devices for the year are Vivo S1, Vivo Z1 Pro and the Vivo Y17.
Realme made a strong push in the Indian smartphone market, registering an increase of thireen percentage points in Q3 2019 compared to Q3 2018. The company launched several devices in the budget segment like the Realme 3 Pro, Realme 5 and the Realme C2. The company, which began as a sub-brand of Oppo, has grown almost six times compared to last year. In Q3 2019, it captured twice the market share when compared to Oppo.
Xiaomi Redmi K20 series
After the success of its Poco series, Xiaomi announced a new Redmi K series that improved on some of the issues with the Poco F1, including a premium design and an improved camera. The Redmi K20 and Redmi K20 Pro with a 3D glass back design, AMOLED display, triple camera setup and a pop-up selfie camera were an instant hit as the company was able to price the devices competitively.
The Realme XT has been performing well in the country since its launch and has been one of the most popular smartphones from the company. It is a feature packed device which has been priced competitively and it competes with the Redmi K20.
OnePlus 7 and OnePlus 7T series
OnePlus has been dominating the premium smartphone segment since the OnePlus 6 series. Thanks to 7 series and the recently launched 7T series, it has done well this year as well. The USP of OnePlus has been offering premium features at an affordable price.
In Q3 2019, OnePlus led the premium smartphone segment with a 35% market share, followed by Samsung with a 23% market share and Apple with 22% market share.
Apple iPhone XR
Apple performed well in the premium smartphone segment, especially after the price cut for the iPhone XR. The device was available for as low as ₹35,999 during online sales. In Q3 2019, it had a market share of 22% in the premium segment. With the launch of new devices in Q4, we expect the company to end the year with good sales.
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