Started just a little over five years, Beatitude has made its mark in the world of exclusive sarees. It is a destination for modern, upscale, designer, handwoven, and handcrafted sarees full of choicest designs for those who desire affordable luxury. “It is for the aspirational, contemporary, artistic women who love natural elements and choose classy outfits for themselves,” says Pushkar Shukla, Managing Director, Beatitude.
Sourced from weavers all across the country, this online marketplace has the finest works and weaves in its portfolio. “From Jamdani to Banarasi, Tussar, Linen, Handloom, we have a wide variety to choose from. We also have Beatitude Label for those who love designer or exclusive pieces,” says Akanksha Shukla, the Co-owner.
The company focuses on the upliftment of weavers and their families by ensuring that their craft reaches a global audience and derives good value from their effort. Akanksha and Pushkar are intensely driven by the Made In India and Vocal for Local drives. They aspire to take the less explored local weaving art to a global stage. “Our country is rich in fabrics, weaving techniques, designs, prints, and all handicraft. There is a rising demand for handcrafted sarees in India and abroad, where people are ready to pay a genuine amount for the artisan’s hard work. Unfortunately, the weavers do not always get the benefit of the same. Through Beatitude, we want to bridge this gap and ensure that the weavers have ample work to sustain their craft and be paid accordingly,” says Pushkar.
Talking about the company’s remarkable growth in the last five years, Akanksha said, “Our focus has always been the benefit of all in the entire demand and supply chain. We ensure that the company creates value for both – the weavers and the customers. Not just that, we are equally concerned about the benefits of our employees, other suppliers, and vendors. We all are a part of a big family where we work for the betterment of each other. This has helped us grow at an incredible pace”. The company has witnessed an impressive CAGR of 4975% over the past four years.
The owners of the company are fiercely motivated and have big plans for expansion in the coming year. They started 2021 by launching an exclusive designer range of theme-based handpainted Organza silk sarees launched under a new collection called “Exclusiva”. These nature-inspired pieces are already selling well with their elite customer base. They intend to add many new exclusive collections, verticals and expand their portfolio through the year.
The exclusive handcrafted Beatitude collection can be experienced and bought from https://www.beatitude.in/